How to Fix 'This Copy of Windows Is Not Genuine' Errors

Windows will show “not genuine” messages if your copy of Windows isn’t properly activated. Product activation is necessary so that Microsoft knows that you obtained Windows legally and to limit the number of computers the same product key is used on.

Many other things beyond error messages might happen if you don't fix the "Windows is not genuine" problem. If your copy of Windows isn’t activated, your computer might log you out every hour, reboot occasionally, give you a permanent black desktop, or even prevent you from installing some Windows updates.

What the Error Looks Like

The error is different depending on the Windows version. For example, when Windows 7 Build 7601 isn’t genuine, you’ll see this error:

 Windows 7
Build 7601
This copy of Windows is not genuine

You’ll probably also get occasional pop-ups or see messages in other parts of Windows. Here are some examples:

• "Windows is not genuine." "Click this message to learn how to get genuine."
• "Activate Windows" "Go to Settings to activate Windows."
• "The copy of Windows you are using does not pass genuine validation."
• "Activate Windows now" "The activation period has expired. Click this message to start activation."
• "This copy of Windows is not genuine." "You may be a victim of software counterfeiting."
• "This copy of Microsoft Windows is not genuine." "Your copy of Microsoft Windows must be validated as genuine."
• "This computer is not running genuine Windows" "To use Windows without interruption, this computer needs to be running genuine Windows."
• "You must activate today." "Activate Windows now."

Why You’re Seeing This Error

The most likely reason for an error like “This copy of Windows is not genuine” is because it’s legitimately not genuine! This will happen if you’ve installed Windows without a valid product key, and now the operating system, probably after a Windows Update, is letting you know.

A less common reason for these activation errors is if malware has attacked your computer so that the valid activation files you had before the infection are now corrupted or missing. Windows can’t verify the authenticity of your copy of Windows.

How to Fix ‘Windows Is Not Genuine’

You can try several things to fix the “Windows is not genuine” message, but which one is best to try depends on your situation and what you see, so read through the various tactics below before getting started.

Enter a Valid Product Key

If this is your first time using your computer since you installed Windows, but you haven’t yet entered the product key, the best way to stop this error is to enter your product key to activate Windows.

You can change your Windows product key through Settings in Windows 11, or Control Panel in Windows 10, 8, 7, and Vista. Changing the Windows XP product key is done through the registry.

Another way to enter a different product key in Windows is through the Run dialog box. Open it with WIN+R and then enter the following:

 slui.exe 3

You'll get a prompt where you can type the product key.

Reset the License Information

This fix for “Windows is not genuine” errors resets the information used to activate Windows. If the information is valid but somehow corrupted, this should remove the error.

1. Open an elevated Command Prompt.

2. Type the following, followed by Enter:

    SLMGR -REARM
   

   If you see an error message, try this instead:
   

    SLMGR /REARM
   

3. Wait for the command to finish running.

4. Select OK on the “Command completed successfully.” pop-up message.

5. Restart your computer.

6. Follow any activation instructions if you see them after Windows starts back up.

Disable the Plug and Play Policy

You might be able to fix the “not genuine” error by disabling the Plug and Play Group Policy object. This might be the case if the Network Service account doesn’t have the proper permissions to access the HKU\S-1-5-20 registry key.

1. Open the Run dialog box with the WIN+R keyboard shortcut.

2. Type the following, followed by Enter:
   

    rsop.msc
   

3. Go to Computer Configuration > Windows Settings > Security Settings > System Services.

4. Locate Plug and Play from the list.

   If Plug and Play is set to anything other than Not Defined (look in the “Startup” column), then continue with the next step.

   If you see Not Defined in that column (like the image below), then these steps will not work to fix the “Windows is not genuine” error.

5. Locate the Group Policy listed next to Plug and Play.

6. Change the Group Policy setting to Not Defined.

7. Open the Run dialog box again via the WIN+R keyboard shortcut and then enter the following, followed by Enter:
   

    gpupdate /force
   

8. Restart your computer.

9. You might need to complete some activation instructions after Windows loads.

Apply the Proper Registry Permissions

If the above steps didn’t work to fix the error about Windows not being genuine, or you couldn’t complete them because of what you found during Step 4, you can try adjusting the permissions Network Service has to access a specific registry key.

1. Open Registry Editor.

2. Locate HKEY_USERS\S-1-5-20.

   We recommend backing up the registry at this point, before making any changes. You can back up just the HKEY_USER hive since that’s the only area you’ll be working in.

3. Right-click S-1-5-20 and select Permissions.

4. Choose Add under “Group or user names” if NETWORK SERVICE isn’t already listed.

   If you do see it, skip down to Step 7.

5. Type network service in the text box and select Check Names.

6. Select OK.

7. Select NETWORK SERVICE.

8. Put a check in the box next to both Full Control and Read, under the “Allow” column.

9. Select OK.

10. Restart your computer.

11. Complete any activation prompts that pop up after Windows loads.

Delete the KB971033 Update

If Windows 7 won’t activate properly, there might be an issue with an update installed via Windows Update, specifically, one for Windows Activation Technologies (KB971033).

If you know that your product key is genuine, removing and reinstalling this update could solve this problem.

1. Go to Start > Control Panel.

2. Open Programs and Features.

   If you don't see that option, go to Programs first and then Programs and Features.

3. Select View installed updates on the left.

4. Search for KB971033 from the list of installed updates.

5. Right-click the update and select Uninstall.

6. Select Yes on the confirmation prompt, and then wait for Windows to uninstall the update.

7. Restart your computer.

It’d be a good idea to now check for updates again with Windows Update and then install any available ones, like a fresh version of this KB971033 update. It might not make sense to reinstall the same update that caused the error in the first place, but the update could have been installed incorrectly; trying again will allow the update another chance at installing properly.

Check Your Computer for Malware

A virus is an unlikely reason for a “Windows is not genuine” message, but you can’t rule it out without checking.

You can use plenty of programs to check for various types of malware, including on-demand scanners, spyware cleaners, and full antivirus software programs.

Another option is a bootable antivirus tool. These are useful if you can’t even boot into Windows to run a scan because they work before Windows starts. You’ll need a flash drive or disc to use a bootable malware cleaner.

Reinstall Windows

Of course, deleting Windows from your computer and reinstalling it is the most drastic solution to a "Windows is not genuine" error. However, if you've tried all of the above and Windows still won't properly activate, you're left with starting from scratch.

See How to Properly Delete and Reinstall Windows for help.